Yusen Associates is an Independent Manufacturer Representative Agency focused on selling Electrical, Lighting and Controls products and services to the Electrical industry in New England and Upstate/Northern New York. Our primary customer is the Electrical Wholesaler. We also serve, support and maintain important relationships with the Electrical Contractor, Electrical Engineer, Architect and Lighting Design communities. We represent commodity products, typical electrical supply products, lighting controls as well as light fixtures and lamps.

A Brief History of Our Company

Yusen Associates was founded in 1927 by Robert Yusen. In 1975 Walter Yusen became our President and led the company for the next 25 years. In 1999 Barry Enegess and David Michael purchased the company from the Yusen family and were the two Principals through 2010. In 2007 Yusen Associates purchased Vanguard Lighting (now known as Illuminate) which significantly strengthened the companies position in commercial lighting. Barry Wolff, our current CEO and Senior Partner, joined the agency in 2010. In 2016 Barry Wolff changed the ownership philosophy of the company to incorporate a much larger group and now includes 14 partners. The new partnership consists of the company’s division leaders and highest sales producers. In 2023, Joe LiPuma was named President of Yusen.  Yusen has a diversified product offering and represents Lighting and Electrical equipment manufactures in the six New England States. The agency currently has 150 employees operating in a unique three division structure (Yusen, Illuminate & Strateres). Our offices are located in Burlington, MA and South Windsor, CT.  Visit our Contact Us page to learn more.

Barry Wolff Headshot

Barry Wolff, CEO & Senior Partner

Joe LiPuma, President